The Bottom Line Multimedia Magazine
The Bottom Line is a multimedia magazine for business leaders, executives, CEO’s and sales professionals. Our experts provide the latest in strategy, innovation and business through executive interviews, audio, video and articles. Get the latest tips, trends and ideas for you to immediately use. Every week a collection of interviews, commentary and insights are delivered to your email inbox for FREE.The Bottom Line is produced by Imagelight, a strategic communications firm in Washington, DC and New York.
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Strategy Archive
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Mobile Marketing Fumbled At Super Bowl XLV
Posted on February 8, 2011 | No CommentsThere were approximately 111 million people that watched the Super Bowl this year, setting the record for most watched telecast. Most likely out of that 111 million people 95% percent... -
5 Elements to Create Change in Your Life & Organization: Interview Ron Mitchell
Posted on January 13, 2011 | No CommentsAUDIO: What are the 5 essential elements to creating and managing change in your life and organization? In this audio article, Ryan Prucker’s interview with Fortune 10 Business Consultant Ron... -
Turning Prospects into Customers: Tell Them a Story
Posted on January 5, 2011 | No CommentsARTICLE: While connecting with your prospects is a jumping off point for launching a business, if you want your business to reach its potential, you need to turn those prospects... -
Approaching Sales as a Doctors Call
Posted on January 5, 2011 | No CommentsAUDIO: Discover how every sales call should be treated as a doctors visit and get tips on how mirror and modeling others can allow you to find common interests and... -
Organizations need to start a mobile marketing strategy
Posted on January 5, 2011 | No CommentsArticle: How Important is Mobile Marketing? Mobile marketing has begun to grow mainly due to the fact that more adults carry cell phones than owning a computer. Studies by Pew Internet’s report are... -
Why Strategic Planning is Essential
Posted on January 5, 2011 | No CommentsARTICLE: To be successful in any business or endeavor you must have a plan. Where are you currently? Where do you want to go? What is your strategic communications plan... -
Business Leader’s Focus on the Future-Interview with Director Phil Cooke
Posted on January 4, 2011 | No CommentsAUDIO:Preparing for the future is always on the mind of business leaders, executives and CEOs. What often gets lost in the numbers crunching, day to day details and endless reports... -
What All Companies Need To Know For 2011
Posted on January 4, 2011 | No CommentsARTICLE: You thought the competition was getting tough in 2010, well you have not seen anything yet! 2011 is going to be one of the most competitive for businesses, and...