The Bottom Line Multimedia Magazine
The Bottom Line is a multimedia magazine for business leaders, executives, CEO’s and sales professionals. Our experts provide the latest in strategy, innovation and business through executive interviews, audio, video and articles. Get the latest tips, trends and ideas for you to immediately use. Every week a collection of interviews, commentary and insights are delivered to your email inbox for FREE.The Bottom Line is produced by Imagelight, a strategic communications firm in Washington, DC and New York.
-
-
Marketing Archive
-
Mobile Marketing Fumbled At Super Bowl XLV
Posted on February 8, 2011 | No CommentsThere were approximately 111 million people that watched the Super Bowl this year, setting the record for most watched telecast. Most likely out of that 111 million people 95% percent... -
Overcoming Underearning: Interview with Expert Barbara Stanny
Posted on January 5, 2011 | 1 CommentAUDIO: Learn what top earners think of, focus on and ignore to get to the top of their field and earn big. In this audio article, Ryan Prucker’s interview with... -
Turning Prospects into Customers: Tell Them a Story
Posted on January 5, 2011 | No CommentsARTICLE: While connecting with your prospects is a jumping off point for launching a business, if you want your business to reach its potential, you need to turn those prospects... -
Toxic Negativity Cripples Business
Posted on January 5, 2011 | No CommentsAUDIO: Toxic negativity can spread like wildfire and cripple a business’ growth and potential. Identifying and dealing with those who bring negativity into the workplace and in everyday life is... -
Organizations need to start a mobile marketing strategy
Posted on January 5, 2011 | No CommentsArticle: How Important is Mobile Marketing? Mobile marketing has begun to grow mainly due to the fact that more adults carry cell phones than owning a computer. Studies by Pew Internet’s report are... -
Social Networking Gives Your Organization a Personal Voice
Posted on January 5, 2011 | No CommentsVIDEO: People are losing focus on what Social Networking is all about-Spreading your message from ONE central location! Social networking provides the channels to distribute your message. Business owners and... -
Why Strategic Planning is Essential
Posted on January 5, 2011 | No CommentsARTICLE: To be successful in any business or endeavor you must have a plan. Where are you currently? Where do you want to go? What is your strategic communications plan... -
What All Companies Need To Know For 2011
Posted on January 4, 2011 | No CommentsARTICLE: You thought the competition was getting tough in 2010, well you have not seen anything yet! 2011 is going to be one of the most competitive for businesses, and...