The Bottom Line Multimedia Magazine
The Bottom Line is a multimedia magazine for business leaders, executives, CEO’s and sales professionals. Our experts provide the latest in strategy, innovation and business through executive interviews, audio, video and articles. Get the latest tips, trends and ideas for you to immediately use. Every week a collection of interviews, commentary and insights are delivered to your email inbox for FREE.The Bottom Line is produced by Imagelight, a strategic communications firm in Washington, DC and New York.
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Business Archive
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Mobile Marketing Fumbled At Super Bowl XLV
Posted on February 8, 2011 | No CommentsThere were approximately 111 million people that watched the Super Bowl this year, setting the record for most watched telecast. Most likely out of that 111 million people 95% percent... -
Change Your Perspective and Increase Your Productivity
Posted on January 25, 2011 | No CommentsAUDIO: Learn how changing your perspective can impact your professional and personal life. When you change how you look at a situation, everything changes, including your productivity and state of... -
5 Elements to Create Change in Your Life & Organization: Interview Ron Mitchell
Posted on January 13, 2011 | No CommentsAUDIO: What are the 5 essential elements to creating and managing change in your life and organization? In this audio article, Ryan Prucker’s interview with Fortune 10 Business Consultant Ron... -
Overcoming Underearning: Interview with Expert Barbara Stanny
Posted on January 5, 2011 | 1 CommentAUDIO: Learn what top earners think of, focus on and ignore to get to the top of their field and earn big. In this audio article, Ryan Prucker’s interview with... -
Turning Prospects into Customers: Tell Them a Story
Posted on January 5, 2011 | No CommentsARTICLE: While connecting with your prospects is a jumping off point for launching a business, if you want your business to reach its potential, you need to turn those prospects... -
Toxic Negativity Cripples Business
Posted on January 5, 2011 | No CommentsAUDIO: Toxic negativity can spread like wildfire and cripple a business’ growth and potential. Identifying and dealing with those who bring negativity into the workplace and in everyday life is... -
Approaching Sales as a Doctors Call
Posted on January 5, 2011 | No CommentsAUDIO: Discover how every sales call should be treated as a doctors visit and get tips on how mirror and modeling others can allow you to find common interests and... -
Social Networking Gives Your Organization a Personal Voice
Posted on January 5, 2011 | No CommentsVIDEO: People are losing focus on what Social Networking is all about-Spreading your message from ONE central location! Social networking provides the channels to distribute your message. Business owners and... -
Why Strategic Planning is Essential
Posted on January 5, 2011 | No CommentsARTICLE: To be successful in any business or endeavor you must have a plan. Where are you currently? Where do you want to go? What is your strategic communications plan... -
Business Leader’s Focus on the Future-Interview with Director Phil Cooke
Posted on January 4, 2011 | No CommentsAUDIO:Preparing for the future is always on the mind of business leaders, executives and CEOs. What often gets lost in the numbers crunching, day to day details and endless reports...