Our Tactics

Business Consulting. How do you maximize efficiency? How do you find hidden profit centers? What untapped potential exists? Who are you really trying to reach? Our business consulting services bring clarity to those questions and provides concrete solutions. Our Align 360° Process looks at your entire organization from every angle to examine the opportunities, potential, and the actual reality of what is being generated.

In Phase One, our framework creates a 360° perspective that allows you to Discover the opportunities that exist, Diagnose both the barriers and potential, and Map the recommended solution. In Phase Two, we focus on implementing the solutions. We Develop the content, process, and recommendations, Launch the initiatives creating instant impact, and Sustain the advancement with constant monitoring and support.

The process is designed to leverage and align people, technology, capabilities, goals, and benchmarks to achieve your desired results. The sequence of events will ensure that all aspects have been addressed. Our Align 360° process is fully scalable and will be tailored to meet your unique needs. We have worked with a number of organizations using our proven process including Lockheed Martin, Mondo Group, Kinetic Health Alternatives, and more.

Image Consulting. Image and perception impact our lives everyday and shape our buying habits, consumer confidence, business decisions, and the stock market. Our words, actions, appearance, and posture affect every aspect of our success. When judgments are made in seconds, you need a stand-out image that sets you above the rest and resonates with your customers.  Our consulting tools focus on building the tone, tempo, message, and overall appeal of our clients. We determine the authentic voice and personality of our clients and bring it to life based on their goals. We have worked with celebrities, CEOs, attorneys, entrepreneurs, political candidates, and more to craft their precise image for success. We are often called upon by the national media to address the image, brand, and perception of the largest brands in the world including Tiger Woods, President Obama, Hillary Clinton, Toyota, BP, AIG, and others.

Public Relations. We believe it’s not “Who You Know” its “Who Knows YOU.” Our public relations efforts are focused on establishing you as a visible expert and authority. Articles, news release, media interviews, and commentary make you and your brand extremely influential as a thought leader. We create and distribute content that keeps you visible and promotes your brand, message, and initiatives. We also protect your brand from negative press and crisis management situations. Our established PR Pipeline and media connections plug you in to the outlets you need to grow and get on top.

We have worked with the White House, First Lady Michelle Obama, Emmy-award winning actor Martin Sheen, Matthew Perry, Phish front man Trey Anastasio, Harry Lennix, NBC’s Last Comic Standing Winner Alonzo Bodden, recording artist and Grammy Nominee KEM, and others. Our results include MSNBC, Hardball with Chris Matthews,  ABC News, Good Morning America, CNN, The CBS Evening News, Smart Money Magazine, Time Magazine, Variety, The Huffington Post, The Economic Times, LA Times, National Journal, Forbes, Politico, CNBC, Washington Times, Defense News, The Wall Street Journal, and more.

Media Coaching. In a sound-bite world and ever changing economy, you must be able to cut through the clutter and instantly convey your message. Our media coaching includes media review and preparation, message and talking-point creation, mock interviews,  in-depth communication training, and additional support to ensure a positive media experience. Our team has hours of personal experience as national media experts. We have coached celebrities, CEOs, executive leadership teams, political candidates, and a variety of other individuals.

Our experience includes preparing clients for the CBS Evening News, ABC, FOX News Channel, MSNBC, Entrepreneur Magazine, This Week in Defense News, and Variety. We help our clients condense their message with pinpoint accuracy to attract and grow support. Imagelight shapes perceptions everyday for our clients through our consulting services, on-going coaching programs, and message development. We establish you as a well spoken leader and an authority. .

Branding. Branding makes you instantly recognizable and immediately sets you apart from everyone else. It embodies everything you stand for and everything that your customers can stand behind. The national media relies on Imagelight for our branding expertise and frequently calls on us to discuss international brands such as Toyota, BP, AIG, Tiger Woods, President Obama, Major League Baseball, political candidates, and more. We have also worked with some of the biggest brands in the country including Best Buy Mobile and Chevrolet.

Your image brand includes everything from the tangible look of your company to the intangible essence of your organization’s attitude, style, and personality. We focus on developing a consistent, iconic, and relevant brand that tells a story and instantly connects with your ideal customers. Our expertise includes brand strategy, brand touch-point development, value proposition creation, message development, story creation, design consulting, marketing material consulting, and brand management.

Social PR combines all elements of strategic communications and public relations, while integrating the power of the internet and social networking. Our PR-savvy team knows exactly how to position you to be newsworthy and relevant. We then tap into social networking tools to attract and interact followers and make them want whatever you have to offer.

We provide the personality necessary to create a community of “salespeople” who will spread your word. Our efforts will seek to create foot soldiers that will carry your message because they love your content. All of our activity is designed around raising visibility, community building, and increasing your success, however YOU define it. Our tools include strategy, writing, posting, and communicating on Facebook, Twitter, LinkedIN, Blogging, Flickr, Email Campaigns, auto-responders, and the latest social networking outlets.